Sonos experience room in our Flagship Store at The Adelphi.
Even our Flagship Store that customers would frequent to hear our speakers in-person had to close temporarily too.
Online was the new vogue – a permanent one. Soon, our initially cautious customers started to embrace online shopping.
The company pivoted to online marketplaces like Lazada and Shopee. In doing so, we embarked on new ecommerce practices. One of them was livestreams.
A collage of some of the livestreams we've held so far.
The setup, scripting and staging were honestly not easy feats but we took them in our stride. We put aside our camera-shyness, and put our customers first. We became their resident audio experts, residing behind their screens.
Lazada's interview of TC Acoustic's seller journey.
We went from arranging big deliveries to our retailers, to hundreds of doorstep deliveries to our customers. While it was a challenging transition at first, looking back, we’re glad we chose to see the opportunities.
A close-up shot of Klipsch's 2020 Asia-Pacific Distributor of the Year award, modelled after the legendary Klipsch La Scala speaker.
In doing all these, the pivot paid off and we were awarded Klipsch's Asia-Pacific Distributor of the Year in 2020.
Changing in crisis yet consistent
Belief in young people
Here in TC, we are empowered and believed in. In a time when most businesses scrambled to hire new talents to make the transition online, TC focused on training our in-house staff instead!
TC's staff team took online courses from SkillsFuture to upgrade themselves for the future economy.
In this season, no one was retrenched, but everyone took this as an opportunity to learn new skills. We doubled down to reskill and equip ourselves for the future economy. (Big shoutout to #SGUnited!)
Oh and fun fact: The average age of our staff team is only 27 years old– one of the reasons we were able to make the transition to digital so quickly!
Commitment to excellence
We are the same online and in-person –we don't just sell products, we serve happiness.
One of our customer service agents assisted a customer throughlive chat at 1am(nope, no auto-reply bots here!) just before the customer hit the order button.
That’s just how available and hardworking our staff are – all on their own initiative!
TC Acoustic's staff team and brand ambassadors.
In fact, our Google reviews average at about 4.9 out of 5 stars, and behind each review is a genuinely impressed customer.
As of yet, we are almost at 800 reviews – that's 650 more reviews than we were just 11 months ago.
Two out of the numerous Google Reviews of TC Acoustic's services
People over profits
It was a trying season for any company. But what we had was a can-do attitude. Our owners’ and directors’ response was to first take care of our people through our initiative – TC Cares.