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At TC, we don’t just sell products, we serve happiness.


    Tat Chuan Acoustic (TC Acoustic) was established in 1966—that’s just a year after Singapore’s independence! TC Acoustic became one of Singapore’s leading audio distributors. In 2010, Mr. Tan Seow How took over the company from his father. Seow How and his wife, Ms. Cecilia Chan—together with a creative, hardworking team of young professionals—quickly revolutionised the shopping experience for audio and tech lifestyle consumers!


    TC Acoustic aims to give customers the best experience. Our excellence has made us stand out not only against competitors but also other distributors around the world. For instance, TC Acoustic made Klipsch the #1 earphone brand in Singapore for 7 years running (HWM's People’s Choice Awards), earning us Klipsch’s coveted spot of APAC distributor for the year 2020!


    We believe that in business it is possible to put people above profits and relationships above revenue. As a company, we support and finance causes we believe in. We also see it as our financial and managerial responsibility to empower our team to give both time and money to the causes they believe in as well.


    With the outbreak of Covid-19, we continued to pay not only our staff, but also our freelance promoters through #TCcares. This was even picked up by AsiaOne and AMEX. For stories that came from this initiative, visit

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    Ever seen earphone demos in stores? Or specialised training academies for promoters? These are just some of the ways TC Acoustic has revolutionised our audio industry since we came onto the scene. We bring a can-do attitude and fresh entrepreneurial spirit in order to become #EveryonesFavouriteCompany.


    We believe in moving from success to significance. For us, the purpose of a business is not to pay the bills or finance a lifestyle; it is to fuel idealism. In fact, our employees are empowered with special work arrangements to pursue charitable causes.


    Behind our 300+ 5-star reviews on Google is our excellent customer engagement team. Our friendly brand ambassadors clock up to 25 hours of product training and receive further personalised soft-skills training weekly. Our team also manages live chats from 10am to 11pm to go the extra mile to be available for our customers.

At TC Acoustic, we believe that what was excellent yesterday, is mediocre today. That’s why we constantly ask ourselves: “Can we do better?”

In the past few years, we’ve attempted to re-imagine the TC experience at every touchpoint: from immersive pop-up events that our customers love, to creative product launches that media partners rave about. Our team is young (our average age is only 27!), but that means we constantly have creative, cutting-edge ideas and solutions too.

What drives us is not just success, but significance. We ardently believe that what we do here can make a difference. The purpose of our business is not just to finance ourselves, but to effect change in the causes we believe in and empowering others to do so to.

My wish is that you'll get to experience the can-do attitude and genuine care of TC Acoustic. We want to be 'Everyone's Favourite Company', and I certainly hope it'll be yours too.

Christian Honegger
CEO of TC Acoustic


  • In 2019, we delivered our first ever 7-day retail pop-up programme for Sonos - a first in APAC.

    Riding on a key insight amongst target audience, we came up with a Sonos Makes It Home pop-up experience for people to come learn more and understand about the brand.

    It was so successful that it spawned 4 more pop-ups over the course of 1 year.

  • TC Acoustic is the only distributor invited to participate in Klipsch’s product development process.

    In fact, Klipsch had its global true wireless product launch with TC in Singapore and Hong Kong.

    The event was even recognised by Singapore’s key retailer, Challenger, as the Best Launch/Pre-order Campaign 2019.

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